The cost can vary greatly depending on several factors:

  • Platform: Different platforms (Facebook, Instagram, LinkedIn, etc.) have varying costs per click (CPC) or cost per thousand impressions (CPM).

  • Industry: Competitive industries may have higher costs due to more advertisers bidding on keywords and audiences.

  • Targeting: The more specific your target audience, the potentially higher the cost.

  • Campaign Goals: Are you aiming for website traffic, brand awareness, or lead generation? Different goals may require different budgets.

  • Ad Format: Video ads tend to be more expensive than image ads.

  • Ad Spend & Optimization: The more you spend and the more you optimize your campaigns, the lower your overall cost per action (CPA) can become.

However, here's a ballpark range to give you an idea:

  • Minimum Daily Spend: Some platforms have minimum daily budgets, often ranging from 1-5€ per day.

  • Average Monthly Spend: For small to medium businesses, a monthly budget of 500-5,000€ is common. Larger companies with more complex campaigns may spend significantly more.

Here are some resources to help you estimate your social media ad costs:

Remember: The best approach isn't just focusing on the average cost. Consider your specific goals, target audience, and desired return on investment (ROI) when planning your social media advertising budget.