The cost can vary greatly depending on several factors:
Platform: Different platforms (Facebook, Instagram, LinkedIn, etc.) have varying costs per click (CPC) or cost per thousand impressions (CPM).
Industry: Competitive industries may have higher costs due to more advertisers bidding on keywords and audiences.
Targeting: The more specific your target audience, the potentially higher the cost.
Campaign Goals: Are you aiming for website traffic, brand awareness, or lead generation? Different goals may require different budgets.
Ad Format: Video ads tend to be more expensive than image ads.
Ad Spend & Optimization: The more you spend and the more you optimize your campaigns, the lower your overall cost per action (CPA) can become.
However, here's a ballpark range to give you an idea:
Minimum Daily Spend: Some platforms have minimum daily budgets, often ranging from 1-5€ per day.
Average Monthly Spend: For small to medium businesses, a monthly budget of 500-5,000€ is common. Larger companies with more complex campaigns may spend significantly more.
Here are some resources to help you estimate your social media ad costs:
Facebook Ads Cost Calculator: https://www.facebook.com/business/help/683065845109838
Google Ads Cost Estimator: https://www.webfx.com/blog/ppc/much-cost-advertise-google-adwords/
Remember: The best approach isn't just focusing on the average cost. Consider your specific goals, target audience, and desired return on investment (ROI) when planning your social media advertising budget.