Here are some results of our team’s campaigns:

This data suggests a high-performing campaign, with an excellent average ROAS, indicating that the revenue from the campaign far exceeds the cost of the ads:

  • Total Website Purchases: 84

  • Total On-Facebook Purchases: 20

  • Average Purchase ROAS (Return on Ad Spend): 35.87

  • Karta Acne Purchase Conversion Value: $6,534.00

  • Purchases Conversion Value: $5,049.00

The ROAS is quite high, which typically indicates a successful campaign. A ROAS of 12.55 suggests that the campaign is generating a significant return relative to the investment in advertising:

  • Total Link Clicks: 161

  • Total Website Purchases: 13

  • Average Website Purchase ROAS (Return on Ad Spend): 12.55

  • Total Amount Spent: $371.42

  • Total Purchases Conversion Value: $4,661.00

From these figures, we can infer the following:

  1. The campaign resulted in 13 website purchases.

  2. For every dollar spent on the campaign, an average return of $12.55 was made in terms of revenue from website purchases.

  3. The total amount spent on the campaign was $371.42.

  4. The revenue generated from purchases attributed to the campaign was $4,661.00.

In the image provided, we see the following data for an ad campaign:

  • Total Link Clicks: 69

  • Total Website Purchases: 14

  • Website Purchases Conversion Value: $2,685.40

  • Website Purchase ROAS (Return on Ad Spend): 8.39 average

This data indicates that on average, for every dollar spent on ads, $8.39 was earned back in website purchases, which is a solid return on investment. The conversion value of $2,685.40 represents the total revenue generated from the 14 website purchases.